Fitbit Buys Healthcare Startup Twine Health

Fitbit announced on Feb. 13 that it is acquiring Twine Health, a Boston-based startup that helps people manage chronic diseases such as diabetes and hypertension, reports Axios . The merger is expected to close in the first quarter, and financial terms remain undisclosed. Twine CEO John Moore will assume the position of Fitbit medical director. Fitbit has been increasingly concentrated on the health sector as an area of growth, working to demonstrate its devices can monitor and improve health. The company has been promoting its devices to insurance providers and is looking to the Twine deal to boost the credibility of its case. Fitbit has been working with the Food and Drug Administration to ease regulatory approval for health technologies.