This Mistaken Belief Is Ruining Most Employee Engagement Surveys

A minority of companies are getting good results from their employee engagement surveys, writes Fobes.com contributor Mark Murphy, author and the founder of www.LeadershipIQ.com. The reason is that most companies have the mistaken belief that the purpose of an employee engagement survey is to measure employee engagement. It's not, says Murphy. The purpose of conducting a survey is to actually improve employee engagement. The survey implies a promise that an employer is going to take action on whatever suggestions emerge. If the company follows through on that implied promise, not only will it have more engaged workers, but it will be a significantly more attractive place to work when it comes to recruiting.