Half of Boomers Are Cutting Back on Sugar

A survey from Innova Market Insights found American baby boomers are reducing their sugar intake at a higher rate than their younger peers, reports Considerable . Fifty percent of boomers are purchasing more reduced-sugar products, while 40 percent are cutting their overall consumption of sweets. Innova also noted 76 percent of boomers worldwide had made moves to consume less sugar in the past year versus an average 68 percent for all demographics. This coincides with mounting evidence that excessive sugar consumption increases the rate of obesity and its attendant maladies in older adults. A recent Emory University study published in JAMA Network Open estimated that daily consumption of more than one glass of fruit juice or sugary beverage correlates with elevated mortality among Americans 45 and older.