Some Companies Make Their Websites More Senior-Friendly

Faced with users who have deteriorating vision and dexterity, a growing number of companies are making their websites easier to read and navigate, observes the Wall Street Journal . Among them is the prescription-discount firm SingleCare. Owned by Boston-based RxSense LLC, it has been gradually redesigning its website to better serve the needs of users 50 and older since its 2015 launch. A study conducted by Beyond Consultancy and Savanta Group Ltd. found that 58 percent of adults age 65 and over have increased their use of technology over the last six months. However, only 42 percent say they find technology straightforward to use and 13 percent say they find going online a "frustrating experience." Seniors will quickly abandon a company website that is inaccessible to them, which — in the pandemic era — can equate to abandoning the company altogether, warns Beyond Consultancy CEO Nick Rappolt.